Index

Make Creating Content More Convenient
Summary

Give Users More Control Over How They Consume Content
Summary


We are focusing on complex ideas because it is a relatively unexplored space compared to shorter content, yet complex ideas are often the most powerful, valuable, and discussion-provoking ideas.


Okeebo is ideal for strategic guides, business plans, educational resources, and other informative content.


Users can control the level of detail shown as they view a piece of content, and content creators can start with a mind map and then flesh out content around that.

Welcome to Okeebo
This is the homepage.

First Draft
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Second Draft
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Third Draft
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Fourth Draft
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Fifth Draft
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Sixth Draft (6.6.14)
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7.21.14
Summary

Welcome to Okeebo

What is Okeebo?

Why should I use Okeebo?

How does Okeebo make money?

Title
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Content

Make Creating Content More Convenient

Three main ways:

Mind Map First, Then Flesh Out With Content
Summary

Relieve Tension Between the Needs to Be Thorough and Approachable
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Organize Thoughts More Accurately
Summary

Mind Map First, Then Flesh Out With Content

Content

Relieve Tension Between the Needs to Be Thorough and Approachable

Content

Organize Thoughts More Accurately

Content

Give Users More Control Over How They Consume Content

Content

Choose Level of Detail Shown
Summary

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Choose Level of Detail Shown

Content

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First Draft

Okeebo is a place to express and to consume complex ideas.

Okeebo makes creating content more convenient and gives users more control over how they consume content.
Interested in how we do that? Check out this screencast:

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Interested in trying Okeebo? Right now, there is a beta version of the platform, and a demo is available.
If you have any questions or comments, please send an email to ben@okeebo.com

Second Draft

Okeebo is a place to express and to consume complex ideas.

At the core of Okeebo is a unique structure for content that lets users control the level of detail shown. This structure also helps content creators organize their thoughts and show how they relate.

Interested in trying Okeebo? Right now, there is a beta version of the platform, and a demo is available.
If you have any questions or comments, please send an email to ben@okeebo.com

Third Draft

Okeebo is a place to express and to consume complex ideas.

A major issue with conveying complex ideas is the need to avoid a response of "too long; didn't read" while still being thorough enough to answer most questions the audience may have. Okeebo solves this problem with a unique structure for content that helps content creators organize their thoughts and lets users control the level of detail shown.

Interested in trying Okeebo? Right now, there is a beta version of the platform, and a demo is available. If you have any questions or comments, please send an email to ben@okeebo.com

Fourth Draft

Hello, my name is Ben Pedersen, and I am the founder of Okeebo, a startup passionate about learning. Okeebo believes ideas and information can tremendously impact people's lives, inspiring and empowering them to follow their dreams.

Right now, there exists a wealth of ideas and information, yet people are often only able to skim the surface of it. The main exception is if a person really dedicates herself to a subject, has the right resources, and becomes an expert in that subject. Imagine though if anyone with the desire to could go from being a beginner to being an expert in any subject. And imagine if skimming and going deep weren't your only options, but you could customize your learning experiences so that you could learn as much as you want about the topics you find interesting and important.

[ chart about 1000 hours per year. skim vs deep vs mixed ]

Remix A
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Remix B
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Remix A

Hello, my name is Ben Pedersen, and I am the founder of Okeebo, a startup passionate about learning.

Our society has a wealth of ideas and information, yet people are often only able to skim the surface of this intellectual wealth. Imagine if you could customize your educational experience to learn as much as you want about each topic you find interesting and important.

The Okeebo website enables people to express ideas in a way that lets viewers control the level of detail they see.

Remix B

Hello, my name is Ben Pedersen, and I am the founder of Okeebo, a startup passionate about learning.

Our society has a wealth of ideas and information, yet people are often only able to skim the surface of that intellectual wealth. If you want to breach the surface, you have to really commit to a subject and dive into it. Imagine though, if you could customize your learning, going precisely as deep as you want in all the topics that are interesting or important to you.

The Okeebo website enables people to express ideas and information in a way that lets viewers control the level of detail they see.

Fifth Draft

Hello, my name is Ben Pedersen, and I am the founder of Okeebo, a startup passionate about learning.

Our society has a wealth of ideas and information, yet people are often only able to skim the surface of that intellectual wealth. If you want to breach the surface, you have to really commit to a subject and dive into it. Imagine though, if you could customize your learning, going precisely as deep as you want in all the topics that are interesting or important to you.

The Okeebo website enables people to express ideas and information in a way that lets viewers control the level of detail they see.

Empowerment Motivation
At Okeebo, everything we do is about empowering people.

At the core of the Okeebo website, is a next-generation word processor designed specifically for digital content. This writing software elegantly handles in-depth content using a unique non-linear structure inspired by outlines and mind maps. The software also has video support and enables users to collaboratively edit content in real-time.

Empowerment Motivation

Hello, my name is Ben Pedersen and I am the founder of Okeebo. At Okeebo, everything we do is about empowering people. We are passionate about learning because we believe ideas and information inspire and empower people to improve their lives, to impact the world, and to follow their dreams.

A major challenge we see with learning: our society has a wealth of ideas and information, yet people are often only able to skim the surface of that intellectual wealth. If you want to breach the surface, you have to really commit to a subject and dive into it. Imagine though, if you could customize your learning, going precisely as deep as you want in all the topics that are interesting or important to you. Individuals having that kind of control over their learning would certainly be empowering.

Okeebo's first step to accomplishing this goal of customized learning is our website. The Okeebo website enables people to express ideas and information in a way that lets viewers control the level of detail they see.

Sixth Draft (6.6.14)

Okeebo is a place to express and explore complex ideas and information.

At the core of Okeebo is a structure designed specifically for longer content on digital devices. This structure is nonlinear and tiered. It's similar to a mind map that's been fleshed out with summaries and explanations for each topic, subtopic, etc. This structure lets readers control the level of detail they see. Authors can also connect a single subtopic to multiple topics rather than just one. This allows them to show how all their thoughts relate to each other, in a way that's more inline with how ideas actually exist. It also lets readers customize the context in which they explore content.


Society has a lot of ideas and information, but most people are only able to skim this intellectual wealth. If you want to breach the surface, you have to commit to a topic and dive into it.

Imagine though, if you could customize your learning, going as deep as you want in all the topics and areas of information that are interesting and important to you.

As a first step towards this goal of customized learning, Okeebo has developed an ecosystem for expressing and exploring complex ideas and information.


Imagine if you could customize your learning, going as deep as you want in all the topics that are interesting and important to you. As a first step towards this goal of customized learning, Okeebo has developed an ecosystem for expressing and exploring complex ideas and information.

7.21.14

Business description
Okeebo is a tech startup in the information industry. Okeebo lets people express and explore longer content in a very customizable way. Subsections can be part of multiple sections, and people can control the level of detail they see.

Current needs

Target market
Small consulting shops. These individuals can use Okeebo to publish their thought leadership in a more compelling way than blog posts, and they can use Okeebo to create strategic plans that are more cohesive and show the connections between different sections.