Executive Summary
This is your elevator pitch. (100 Word Max)
Opportunity
Convince us this is a breakthrough idea and an innovative approach.
Describe your product/service, the problem it solves, your value
proposition and what is unique or innovative about your approach. Who
is your target customer and how large is your addressable market? (3000
characters-with spaces-or less) *Note to Social Division applicants:
What social benefit is derived if you are successful and how big will
the impact be?
Plan
Convince us
your plan is commercially and financially viable. Explain your business
model including operating, sales and marketing plans. What activities
will your company perform and what partners/vendors will you rely on,
how will your product/service be priced and positioned, through what
channels will you reach your customers, how will you create awareness
and convert customers. Also, include a list of key team
members/advisors that are helping you develop the business. Please
include summary financial projections and assumptions including
projected volume, unit pricing and margins, major operating costs and
capital needs. (3000 characters-with spaces-or less) One excel document
may be uploaded with summary financial information.
Progress
What progress
have you made? Do you have a prototype, customers, strategic partners
or revenue? Tell us what milestones you’ve achieved to validate the
opportunity and bring your product/service to market. (3000
characters-with spaces-or less)
Our society has a wealth of ideas and information, yet people are often only able to skim the surface of that intellectual wealth. If you want to breach the surface, you have to really commit to a subject and dive into it.
Imagine though, if you could customize your learning, going precisely as deep as you want in all the topics that are important to you.
Okeebo's first step towards this goal of customized learning is our website, which enables people to express ideas and information in a way that lets readers control the level of detail they see.
"Knowledge is power."
Most people would agree with that quote. As a society we value learning because we recognize the capacity of ideas and information to inspire and to empower individuals.
(educational institutions leave learners out of decision process)
(which is the opposite of empowering)
(Okeebo flips that by providing choice)
(also achieves goal of customized learning and better accessing society's wealth of intellect)
(digital design: dynamic, nonlinear, social)
How can content be easily consumable and still thorough?
Disrupting linearity of content
First market:
Later markets:
Content
Multiple revenue sources
Thought leaders: monthly fee to embed Okeebo content with custom branding
Private writing: monthly fee so content is private
Fee for access controls?
Revenue sharing with digital sales?
Gamified -> Points -> Discounts -> Commission model with educational resources
Platform / social network / ecosystem
Scales better than being a content provider
More complicated business model
The website is in public beta, so people can create and consume content.
A nonprofit based in Minneapolis is using Okeebo for their strategic planning.
Product testing and surveying has shown enthusiastic responses from university students.